VIP Athletics Lounge
The Activation
adidas VIP athletics lounge during World Cup of Hockey Week in Toronto
The Product
the launch of the Z.N.E hoodie
The People
over 800 hockey-loving guests, media, influencers and athletes
+
12 gallons of white paint
-
BIG, you nailed it.
This was our most successful
event to date. Nothing but
positive feedback from all
involved.
- John Febbraio
Brand Comms Manager, adidas Canada
