VIP Athletics Lounge

VIP Athletics Lounge

The Activation

adidas VIP athletics lounge during World Cup of Hockey Week in Toronto

The Product

the launch of the Z.N.E hoodie

The People

over 800 hockey-loving guests, media, influencers and athletes


12 gallons of white paint


BIG, you nailed it.
This was our most successful event to date. Nothing but positive feedback from all involved.

- John Febbraio
Brand Comms Manager, adidas Canada

Let’s connect so we can discuss how we can bring your vision to life and create an impactful brand experience.

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