The Activation
adidas VIP athletics lounge during World Cup of Hockey Week in Toronto
The Product
the launch of the
Z.N.E hoodie
The People
over 800 hockey-loving
guests, media, influencers
and athletes
+
12 gallons of white paint
BIG, you nailed it.
This was our most successful event to date. Nothing but positive feedback from all involved.
– John Febbraio
Brand Comms Manager, adidas Canada
Ready when you are
Let’s craft something bold, beautiful, and built to resonate.